How we helped an artisan e-commerce brand generate +$45K in 90 days
The Challenge
Andino Artisan Goods sold beautiful handmade products from Ecuadorian artisans, but their online store was a conversion disaster. Shipping information was confusing, customers abandoned carts at a staggering 79% rate, and there was no way for shoppers to get quick answers about products or delivery.
The site was slow, mobile-unfriendly, and buried deep in search results. Product pages lacked the storytelling and social proof needed to justify premium pricing, and the checkout process was so complicated that even interested buyers gave up halfway through.
They had incredible products and a passionate founder, but their digital storefront was actively working against them — turning curious visitors into frustrated bounces instead of loyal customers.
What We Built
- Full e-commerce rebuild on Next.js with fast load times
- AI-powered product recommendations engine
- Clear shipping information and cart abandonment recovery
- SEO-optimized product pages and category structure
- AI chat support for real-time customer assistance
The Results
+$45K
attributed revenue in 90 days
-35%
cart abandonment rate
+120%
organic traffic growth
“Our old website was costing us sales every single day. Softgrama built us a store that actually converts — the AI recommendations alone account for 18% of our revenue now. And our customers finally understand our shipping policies without emailing us.”
Carla Mendoza
Founder, Andino Artisan Goods