How we helped a B2B consulting firm generate +180% more qualified leads
The Challenge
Strategic Advising Group had a beautiful portfolio site that showcased their consulting expertise — but it wasn't converting visitors into clients. Prospects browsed their case studies, read about their services, and then left without ever reaching out.
There was no clear call to action, no way for prospective clients to self-qualify, and the site lacked the technical SEO foundation needed to rank for high-intent consulting keywords. The result: a steady flow of traffic that generated almost zero pipeline.
They needed a site that worked as hard as their consultants — qualifying leads around the clock, presenting clear service offerings, and building trust before the first conversation ever took place.
What We Built
- Full web redesign with conversion-first layout
- AI lead qualification chatbot trained on services catalog
- Technical SEO — schema markup, Core Web Vitals optimization
- Calendly integration for instant meeting booking
- Case study hub to showcase past work and build trust
The Results
+180%
qualified leads in 60 days
-40%
bounce rate reduction
3×
conversion rate improvement
“Softgrama didn't just redesign our website — they fundamentally changed how we generate business. The AI chatbot qualifies leads before they ever reach our inbox, and the SEO work brought us to page one for three of our target keywords. Our pipeline has never been fuller.”
Michael Torres
Managing Partner, Strategic Advising Group