How to know if your website appears in ChatGPT
More clients are asking ChatGPT before they search Google. They type things like "best labor lawyer in Miami" or "marketing consultant for clinics in Guayaquil." The AI answers with a short list. If your business isn't on that list, you don't exist to that person.
This is called GEO: generative engine optimization. It doesn't replace SEO. It complements it. And it can be measured. Here I'll explain how to know, with data, if your site shows up in ChatGPT and what to do if it doesn't.
Why ChatGPT doesn't always show you
ChatGPT doesn't browse like Google. It generates answers from patterns and from sources it considers reliable. If your site has generic text, slow pages, or zero specific content about your service and your city, the AI has nothing to pull you from.
Service businesses that show up in AI answers usually have three things: clear content about what they do, trust signals (cases, reviews, verifiable data), and clean structure that a machine can read without effort.
Your current website may be fine for humans and invisible to language models. That's normal. Most service sites were built before this mattered.
The prompt battery: measure your visibility every month
A prompt battery is a fixed list of 10 to 15 questions your ideal client would ask an AI. You write them once. You run them every month on ChatGPT, Gemini, and Perplexity. You note which answers you appear in and in what position.
Example for a law firm in Miami:
1. Which labor lawyers in Miami have a good reputation?
2. Who can help me with a wrongful termination in Florida?
3. How much does a labor lawyer in Miami charge?
4. Which firm in Miami handles workplace discrimination cases?
5. Do you recommend any lawyer for negotiating a severance agreement?
6. What should I ask before hiring a labor lawyer?
7. Are there lawyers in Miami who speak Spanish for labor cases?
8. Which firm has experience in cases against large companies in Florida?
9. How do I choose a labor lawyer in Miami?
10. Which lawyer in Miami responds quickly and offers an initial consultation?
For a consultant in Guayaquil, you change the sector and the city. For a real estate agency in Texas, same thing. The point is that the questions reflect what your client would actually type, not what you want to hear.
How to log the results: use a spreadsheet. Columns: date, engine, question, you appear (yes/no), position, cited URL. After a few months you have a baseline. Over time you see a trend.
You don't need expensive tools to start. You need consistency. An hour a month is enough if the battery is well built.
What to review on your site before measuring
Before running the battery, do a quick review. These are the most common problems we find on service sites:
1. Generic title and meta description. "Home | My Company" tells an AI nothing. You need service, city, and a clear proposition.
2. No specific content. A page that says "we offer comprehensive solutions" doesn't compete. One that says "we handle wrongful termination cases in Miami and have recovered compensation for 40 clients" does compete.
3. Slow speed. If your site takes 5 seconds to load, AI crawlers visit it less. Speed matters for humans and for machines.
4. No structured data. Schema markup helps engines understand your business, your services, and your location. It's technical work, but it's done once.
5. No trust signals. Case studies, verifiable reviews, concrete numbers. If you don't have them, the AI has no reason to cite you.
How to measure it without guessing
You can do all of this manually. It's the cheapest way. You can also use Softgrama's free audit. In 30 seconds it tells you if your site is ready to show up in generative engines or if it has problems that are hiding it.
The audit reviews speed, structure, content, and trust signals. It's not a 40-page report. It's a direct diagnosis with clear priorities.
If your site doesn't show up in ChatGPT today, it doesn't mean it can't. It means there's work to do. The first step is knowing where you stand.
Run the audit at softgrama.com/audit. It takes 30 seconds. Then build your prompt battery and measure every month. After a few months you'll know exactly whether your AI visibility is improving or not.
Without data, you're guessing. With data, you can decide.